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Urban Decay Anti-Aging Eyeshadow Primer Potion, Vegan and Smooth, Eyelid Imperfection Corrector, Makeup Prep, 10ml
- Regular price
- £22.36
- Sale price
- £22.36
- Regular price
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£19.50 - Unit price
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From the manufacturer
EYESHADOW PRIMER POTION

Create endless eye looks that last with our not-so-secret weapon, Eyeshadow Primer Potion. This award-winning, creamy vegan formula* eyeshadow primer locks in your eyeshadow for vibrant, crease-free colour that lasts all day.
*Vegan formula: does not contain animal-derived ingredients or by products

Crease-free base
This creamy eye primer helps keep your eyeshadow crease-free, your eye colour vibrant, and your application smooth. Formulated with polymer technology, this vegan formula* beauty essentially serves as the perfect base for your eyeshadow and eyeliner, filling in any surface imperfections and prepping lids for all-day wear.
*Vegan formula: does not contain animal-derived ingredients or by products.
Creamy & long-lasting formula

Super creamy texture
Creamy formula goes on smoothly. Use as a classic base or mix in with your favourite shadow.

Long-lasting formula
This eyeshadow primer won’t budge— make your eye look last all day & all night.
See Eyeshadow Primer Potion in action
See the results for yourself

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Customer Reviews | 4.4 out of 5 stars 246 | 4.6 out of 5 stars 3,756 | 4.6 out of 5 stars 342 | 4.6 out of 5 stars 3,756 | 4.6 out of 5 stars 3,756 | 4.6 out of 5 stars 3,756 | 4.6 out of 5 stars 3,756 |
Price | £15.60£15.60 | — | £21.60£21.60 | £33.52£33.52 | £39.20£39.20 | £36.75£36.75 | — |
Tones | Nude | Vivid neutrals with purple pop | Everyday soft glam colours | Fiery amber neutrals | Everyday rosy neutrals | Flattering neutrals | Golden neutrals |
Finish | Crease-free vibrant colour | Futuristic & holographic | Velvety matte | Silky matte, shimmer, metallic | Smooth matte, pearl, metallic | Matte & metallic | Matte, metallic & shimmer |
Number of shades | - | 12 | 6 | 12 | 12 | 12 | 12 |
Special features | Smooth & creamy texture | Double-ended eyeshadow brush | Compact, sleek case for travel | Double-ended eyeshadow brush | Double-ended eyeshadow brush | Great blendability, velvety | Double-ended eyeshadow brush |
Vegan formula | ✔ | ✘ | ✘ | ✘ | ✘ | ✘ | ✘ |
We are Urban Decay

A California state of mind
Southern California, 1996: Urban Decay is born, challenging the industry's sea of pink-dominated counters.

Radically lasting makeup
We're known for high-performance makeup that goes all day and lasts all night.

Kindness over cruelty
We use vegan formulas* whenever possible, and we're fully committted to working towards our goal of eliminating all animal-derived ingredients.

Pretty different beauty
We create makeup for self-expression and identity. From our products to people, true diversity and inclusivity come from action, not lip service.