Introducing E45 Lotion, a light and unperfumed moisturiser that provides long-lasting care for dry and sensitive skin. This daily lotion keeps your skin feeling soft and deeply hydrated, thanks to its deep moisturising formula that lasts throughout the day.

Formulated by skin care experts at E45, this lotion is perfume-free and dermatologically tested, making it suitable for even the most sensitive skin. It is clinically proven to protect the skin from dryness, soothe roughness, reduce redness, and minimize scaling and flaking. With daily use, you can see visible improvements in just 2 weeks.

E45 Lotion contains Medilan, a purified and hypoallergenic form of lanolin known for its excellent moisturising properties. It soothes, protects, and cares for your skin, leaving it feeling soft, supple, and hydrated. This gentle lotion can be used daily on very dry and sensitive skin, and is safe for the whole family, including babies over 3 months.

For 60 years, E45 has been a trusted skincare expert for dry and itchy skin, providing treatment for conditions such as eczema, psoriasis, and ichthyosis. We understand the importance of quality everyday products that care for your skin with minimal fuss. Our range of products has been developed for different skin types and body parts, and is dedicated to protecting and maintaining skin health.

The story of E45 began in 1952 when a customer requested a product that would soothe and protect their skin. In 1963, physicians noticed the benefits of E45 cream for dry skin conditions, and it was introduced to pharmacies and retail stores in 1980. We continue to create products with patients and their skin in mind, striving to serve the needs of patients and healthcare professionals and provide better treatment options for their skincare routines.