GENTLE & EFFECTIVE FORMULA: Break away from permanent colour, peroxides and harsh chemicals with a dark grey hair dye formula that boosts colour penetration and fades out in 6-10 washes.

"LARGE TUBE: Colour-Freedom Ultra Vibrant shades come in a Extra Large tube - 150ml. The more product the better as this allows for multiple applications, keeping your bold, bespoke hair shade vibrant and fresh. (Multiple applications will depend on length and thickness of the hair.) EASY MASK APPLICATION: Professional non-drip formula goes on easily for beautifully even, radiant results from your platinum hair dye."

GO VIBRANT OR PASTEL: Mix and play to reflect your style. Choose between bold colour or delicate pastels by adding Colour-Freedom Pasteliser to your dark grey temporary hair dye.

FUN & VERSATILE: Perfect for full head application or effects such as streaks, dip dye or ombre.

BOOSTS SHINE: unique Shine Booster Complex technology combines shea butter and argan oil for a deep conditioning formula that adds natural looking shine.